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Tennis Business.

Tennis business covers economics, sponsorships, and market trends affecting equipment manufacturers, retailers, and players navigating the professional sport's commercial side.

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Tennis Business ·8 min · July 2026

The Tennis Business Is Healthier Than the Headlines Say — and Shakier Than the Boosters Admit

In March 2025, the Professional Tennis Players Association filed an antitrust suit against the ATP, WTA, ITF, and the ITIA, calling the sport's governance a "cartel." Three months earlier, the ATP had…